In a world where secondhand shopping has become a cultural phenomenon, Nike's latest collaboration with Procell, a high-end vintage store, is an intriguing move. This partnership brings a fresh perspective to an unlikely streetwear icon, the Total 90 soccer cleat.
The Rise of Secondhand Chic
While some may attribute the popularity of thrifting to Macklemore's 2012 hit, it's an undeniable trend that has taken the fashion world by storm. Brian Procell's namesake store, a haven for rare and high-end vintage pieces, has become a go-to destination for celebrities and stylists alike.
A Nostalgic Collaboration
Nike, a footwear giant, has teamed up with Procell for the first time in seven years to revive the Total 90 silhouette. Originally launched in 2000 as a soccer gear line, the Total 90 cleats have a special place in the hearts of football fans and fashion enthusiasts alike.
Blokecore and Beyond
The rise of blokecore in fashion circles brought the Total 90 back into the spotlight. Nike recognized this and began reintroducing certain models as lifestyle shoes, celebrating the brand's 25th anniversary with consistent releases last year.
The Heirloom: A Vintage Makeover
The new Nike x Procell collaboration, dubbed "Heirloom," is based on the Air Zoom Total 90 III. With a bouclé-style pattern and a unique color scheme inspired by vintage '70s and '80s plastic-covered sofas, these shoes have a distinct thrift shop vibe. The angled lacing, small Swoosh, and inward-facing "90" logo add to the overall aesthetic, while Procell's branding on the heel and a basic black-and-white sole complete the look.
Availability and Price
Priced at $125, the Nike x Procell Total 90 "Heirloom" will be available on May 27 via Nike's Snkrs app.
A Deeper Look
This collaboration is an interesting blend of nostalgia and streetwear. It showcases Nike's ability to adapt and reinvent its classic designs, appealing to a new generation of fashion-forward consumers. The use of vintage elements and the story behind the Total 90 cleats add a layer of depth to this release.
Personally, I find it fascinating how a simple soccer cleat has evolved into a streetwear darling. It's a testament to the power of fashion and the ability to breathe new life into old designs. This collaboration raises the question: can we truly define what's vintage and what's new in the ever-evolving world of fashion?
